Live Webinar: Dental Marketing: How to Promote Your Practice
Лектор(и): Д-р Анна Мария Яникос
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Dental Marketing: How to Promote Your Practice
Vital tools and protocols that you can easily apply to your practice, vanish your fears and doubts regarding your professional future and finally gain your control back!
Educational Objectives: Keys to Success
- Basic knowledge of fundamental principles of dental management;
- Create a clinic with individual character in order to differentiate yourself from colleagues and become the No.1 choice in the patients’ list of preferred practices;
- Effective management and leadership of the dental clinic and staff;
- Clinical growth and profitability;
- Increase patient loyalty;
- Effective communication = more inner happiness;
- More successful and happy clinics;
- More efficient selection and retention of associates and employees;
- Achieve the best Return Of Investment (ROI);
- Ability to understand, to design and implement a marketing campaign.
- Marketing – use marketing to increase your profits and revenue;
- Reverse protocol – how to turn mistakes into opportunities;
- Scripting – how to use it for price presentation and for the increase of your case acceptance;
- Specialized methods for how to communicate efficiently your Differentiation Point;
- Build your team – step-by-step explanation of how to get, retain and appraise your A-star employee and how to build your superior team.
Активен от: 27/07/2017
Активен до: 27/07/2020
“Dental Marketing: How to Promote Your Practice” е спонсориран от Tribune Group GmbH. Tribune Group GmbH е акредитиран доставчик на ADA CERP и AGD PACE.
Д-р Анна Мария Яникос
Dr. Anna Maria Yiannikos has the unique privilege of being among the few dentist with an MBA diploma and practicing dentistry for more than 26 years. She is a pioneer in the fields of dental laser (among the 2 first woman worldwide with such an academic title) and in aesthetic dentistry. Her Clinical Research about Dental Lasers received a Golden Award in ISLD Congress in Berlin 2006. Furthermore Dr. Yiannikos has 2 Master Degrees, one in Lasers (MSc. 2006) and one in Business Administration (MBA, 2009) and is an Adjunct Faculty Member of the AALZ at RWTH Aachen University Campus.
She is a lecturer for the Master Course “Laser in Dentistry” for the Marketing Module in RWTH AACHEN University Germany and the main lecturer of the innovative dental continues education program Dental Business Administration (DBA). She has established AALZ Cyprus Ltd. Franchise of the AALZ Germany in Cyprus and has been a keynote speaker in many International Congress as well as the representative of Cyprus at the World Federation for Laser Dentistry.
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